Address and opening hours
Abi Beauty Serdika · City Center
27a Aleksandar Stamboliyski Blvd., City Center, 1000 Sofia
Every day 10:00–20:00
4.9 · 1,114 Google reviewsManicureMassagesHIEMTHIFUEar piercing
Getting to the Serdika clinic
The clinic sits among the shops and offices of downtown Sofia, so most clients walk in or arrive by metro. Not sure which route is quickest from where you are staying? Call 0890 200 100 and we'll help.
- Metro: within walking distance of Serdika and Opalchenska stations (lines M1 and M4), with direct links to the city center and the main residential districts.
- Tram: several tram lines run along Aleksandar Stamboliyski Blvd towards Vazrazhdane Square, Zaharna Fabrika and the western neighborhoods.
- Bus and trolleybus: more routes along the boulevard and the side streets connect the area with the rest of Sofia.
- By car: a staff parking spot for clients is right by the entrance.
Inside there is a waiting area with soft seating, handy if you arrive early or come with a friend.
Who the city center clinic suits best
Serdika is the natural choice when the treatment has to fit into a working day. Most of our clients here:
- work in the offices around Vitosha Blvd, Sveta Nedelya Square and the government district;
- live in the Center, Zone B-5, Zone B-18, Vazrazhdane or Krasna Polyana;
- commute from Lyulin by metro and want a clinic on their way;
- combine errands downtown with a short laser appointment.
If you live further south, the Bulgaria Blvd clinic may be closer, and for Lozenets and Ivan Vazov there is Abi Beauty Lozenets.
What you can book at Serdika
Serdika is the only Abi Beauty clinic with massage and HIEMT, so it is the easiest place to combine several treatments in one visit.
- Laser hair removal for women and men: 808 nm diode and 755 nm alexandrite laser, including facial laser hair removal and laser hair removal for men.
- Massage: classic, relaxing, anti-cellulite and aromatherapy, 30 or 60 minutes, from €35. Serdika only.
- HIEMT Pro Max body sculpting. Also Serdika only.
- HIFU lifting for face and body.
- Ear piercing with medical earrings.
- Manicure with gel polish from €24.99. No pedicure at this clinic.
Most booked areas downtown
Clients at Serdika usually go for combinations that get the most out of a short visit:
- full body for women, focusing on legs, bikini area and underarms;
- bikini area plus full legs for year-round comfort;
- back, shoulders and chest for men;
- facial maintenance: chin and upper lip.
Before your first session we do a short consultation to confirm the areas, your skin and hair type and your expectations, then plan the course with the right intervals between visits.
Laser hair removal prices at Serdika
Prices are identical at all 6 clinics. The online price is 20% lower than the regular price and applies when you book through the website. The full list is on laser hair removal prices.
| Area / service | Online price | Regular price |
|---|---|---|
| Full arms | €25 | |
| Full bikini | €25 | |
| Full legs | €40 | |
| Full face | €30 | |
| Full body Best valueFull legs, full arms, full bikini and underarms | €105 |
| Area / service | Online price | Regular price |
|---|---|---|
| Chest | €35 | |
| Abdomen | €35 | |
| Full arms | €40 | |
| Full legs | €65 | |
| Full body Best valueFull legs, full arms, underarms, abdomen, chest, lower back and back | €280 |
Book now and pay the online price.
6 clinics in Sofia, open every day from 10:00 to 20:00. A gift for new clients.
Why Abi Beauty Serdika
- Central location with metro, tram and a client parking spot by the door.
- Coherent | DILAS platform with diode (808 nm) and alexandrite (755 nm) lasers, CE marked and FDA registered.
- The same protocol at all 6 clinics, so you can start your course here and continue at another Abi Beauty center.
- Rated 4.9 from 1,114 Google reviews for this clinic (data as of October 2026). Read what clients say in reviews.